Hernan And Marivic Fuentes, Co-Founders, Pies Basket

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This short article is a aspect of In Fantastic Taste, a exclusive feature designed for the August 2021 concern of Entrepreneur Middle East showcasing 10 of the UAE’s most promising homegrown meals makes. 

Most likely best acknowledged for the smooth and fluffy ensaymada that it sells, Pies Basket is a Sharjah-based mostly bakery specializing in various kinds of Filipino breads, cakes, and pastries. Started by partner-and-spouse duo Hernan and Marivic Fuentes in 2006, Pies Basket’s offerings are right now found as a mainstay of the Filipino expat population in the UAE- but that is not to say that the relaxation of the country’s residents aren’t catching on to this enterprise’s delightful offerings. After all, as a business enterprise that declares all of its products and solutions to have been “made with like,” it’s difficult for anybody, Filipino or otherwise, to flip absent from, say, the custardy goodness of Pies Basket’s inipit, or the flaky flavor of its hopia monggo.

Resource: Pies Basket

“Ever because I was a minimal lady, I usually dreamed of acquiring a company, of owning my possess bakery,” Marivic suggests. “Our small organization commenced along with a pal, who had a track record in baking, the place we baked bread from our dwelling kitchen, till we formally released it on May well 23, 2006. We ended up the first bakery at the time to provide ensaymada on supermarket cabinets, and given that then, we’ve found demand for all our bread- even from non-Filipinos.”

To realize Pies Basket’s supporter adhering to in the UAE, a closer look at the ideas with which Marivic and her staff go about earning and marketing their various merchandise is possibly important. “We at Pies Basket pleasure ourselves on making high quality Filipino bread at economical price ranges,” she points out. “We are proud to say that just about every product that shoppers order at the shelves were being all handmade with like. At any time due to the fact we released our organization, we have strived to sustain our price ranges, inspite of the fluctuations in the financial system, simply because we passionately believe that in our mission to deliver our bread to as a lot of as probable. It has not been an effortless journey, and even even though we even now struggle nowadays, we do what we can to continue to be true. It’s also demanding to hold our heads over drinking water, owing to the escalating competitiveness in the sector, so we are continually locating ways in purchase to develop our attain.”

Supply: Pies Basket

In truth, Pies Basket’s success in the UAE has led to the rise of other gamers in the state wanting to duplicate what it does, and whilst which is resulted in a tough landscape to navigate, the modest enterprise has maintained its existence in the industry by keeping accurate to the values it was founded with. “One of the big problems that we face is that when the rest of the industry saw the demand for identical bread, the bigger bakeries had been in a position to command greater output, for the reason that they experienced the capital for automating the procedures,” Marivic notes. “As we are a smaller sized enterprise, our manufacturing is confined, for the reason that each one bread is handmade. Nevertheless, 1 point that I am consistently happy of is that the excellent of our bread can contend with other effectively-known makes, and that our loyal buyers go on to patronize our merchandise- for the reason that they realize the change in the high-quality that we give.”

It ought to be really apparent by now that Marivic’s private values are a guiding power for Pies Basket as a small business, and it is heartening to see how they have performed a important job in her journey as a self-made entrepreneur as well. “Personally, I did not have a track record in small business, so I had to find out every thing the challenging way,” she says. “We didn’t, and nevertheless do not have, a community relations officer (Pro) to perform all our legal affairs, so I am continue to the 1 who handles all the necessary specifications and ensures compliance with governing administration regulations.”

“As a female, I also located it significantly demanding when obtaining to offer with legal departments, but I’m not scared to inquire for assist, particularly in locations that I am not acquainted with. I firmly believe that that we are executing superior and sincere perform, so there is no cause to be afraid in in search of counsel, and it just so comes about that we have always been brought to superior people who have helped us together the way.” Marivic’s notion, consequently, looks to be that “good begets fantastic,” and I guess it is anything that far more of us should really contemplate using to coronary heart, both of those in our lives and our do the job. 

Similar: In Great Style: Annika D’Souza, Founder, Crumb & Co.

Resource: Pies Basket


Pies Basket co-founder Marivic Fuentes shares her tips for wannabe business people aiming to adhere to her direct

1. Be trustworthy in all your dealings. “We think that honesty may not generally be the quickest way to get loaded, but the rewards in recognizing that there is no deception in the products/solutions that you offer is larger than anything that cash can invest in.”

2. Like what you do. “I often had a appreciate for bread, and it was a blessing that I was equipped to find a way to flip my enthusiasm into a thing that would provide materially for my spouse and children. The love that you exhibit in your merchandise/companies will often be found by people who will eat it.”

3. Imagine in your God-specified presents. “We at Pies Basket also consider that our organization is a way for us to give again to the community. There is a lot more price when just one generates a product or service that will be advantageous for the entire neighborhood, than just for oneself.”

4. Make investments in high-quality- primarily in the F&B business. “We, as a company, think that getting shortcuts to create income, but sacrificing quality, will not only damage our model, but will harm our shoppers as nicely.”

Similar: In Fantastic Taste: Mhon Lee, Founder, The Kakao Guy