From time to time a sweet tooth can be inspirational

In some cases a sweet tooth can be inspirational


Max LeBlanc retains a tray of “pie cones” subsequent to Maxim’s Desserts.

In high university, Max LeBlanc ’22 labored afternoons in an ice product shop in Kennebunk, Maine, his hometown. One day all through a crack, he wandered more than to a nearby bakery acknowledged for their pies.

After a few bites of blueberry pie, LeBlanc experienced an epiphany: “‘OK, I can do some thing interesting with this,'” he informed himself.

What adopted was the “pie cone,” a dessert that brings together ice product and pie as a handheld, to-go treat. It is made up of a waffle cone with crushed pie filling stuffed with nearby ice product and a minor extra pie from Valley Check out Orchard Pies sprinkled on top rated.

LeBlanc commenced making the concoction for family and mates, and its sweet track record grew. He ultimately turned the thought into a enterprise. He break up the price of a foods trailer with his parents his senior calendar year of superior college, and Maxim’s Desserts was born. A Kennebunk restaurant authorized him to host Maxim’s in its parking lot.

When he arrived to Brandeis, he regarded the business a fun summer time project, but didn’t see it fitting into his long run — LeBlanc in the beginning intended to pursue a pre-med track. But right after using some introductory small business classes and investing another summer season operating Maxim’s, he made the decision to become a enterprise main. 

He’s considering the fact that found a passion for marketing though taking classes with Brandeis Worldwide Company School professor Grace Zimmerman, and meeting with executives from companies like Estée Lauder, Shark-Ninja, and Plant Town. When at Brandeis, LeBlanc also expanded Maxim’s, selecting 6 or 7 component-time staff per summer. People today bit by bit started to search for out the dessert truck, achieving more than 10,000 gross sales in a summertime.

“It’s been a awesome practical experience to see and to evaluate my personal progress alongside both equally my higher education experience and the growth of my enterprise,” he stated.

For the past a few summers, Maxim’s Desserts could be observed in Kennebunk. This year the enterprise experienced to find a new household simply because the host cafe was undergoing design. Unable to get the permits he essential to run on Kennebunk streets, LeBlanc turned his gaze more north.

In August LeBlanc commenced hauling Maxim’s to Portland, Maine to set up shop.

“It is a new journey for me and I am genuinely energized to see how it goes,” he stated.

As for the long term, LeBlanc isn’t very confident what it holds — perhaps he’ll turn Maxim’s into a franchise, or probably he’ll go after a profession in fashion. No subject what path he chooses, LeBlanc states jogging his have business, blended with his Brandeis experiences have specified him the confidence to succeed.

“To be treated in approaches that you didn’t feel you deserved in advance of, or just possessing ordeals that I under no circumstances imagined I could have, really created up my assurance to consider that I can do some thing huge,” he explained.